Fox News is “Fair and Balanced” no more. In the latest sign of change at the cable news network, the “Fair and Balanced” motto that has long been a rallying cry for Fox News fans — and a finger in the eye of critics — is gone. The channel confirmed on Wednesday that slogan and network have parted ways. “The shift has nothing to do with programming or editorial decisions,” the network said in a statement. Instead, the slogan was dropped in part because of its close association with Roger Ailes, a network founder, former chairman and the originator of the phrase, who was fired in August in a sexual harassment scandal.
Please join me in a moment of silence as we remember the catchphrase which made it clear that Fox News Channel (FNC) is as much about news as Comedy Central is about investigative journalism. “Fair and balanced” wasn’t intended as parody when it was first introduced, though it did encapsulate an unintentional comic genius. Nonetheless, it quickly became the most laughably disingenuous and dishonest marketing slogan in television history. (As difficult as it may be to believe, that includes Donald Trump’s 2016 Presidential campaign.)
Of course, the only people who seriously believe FNC is “fair and balanced” are angry, undereducated Whites who remain unconvinced the Confederacy lost the Civil War and convinced ‘Merica!! is threatened by Sharia law. FNC could introduce a marketing campaign based on “Liberals should be exterminated” and these fine examples of intellectual stalwarts would believe them. Not that “Most Watched, Most Trusted” is appreciably better. When your business model is predicated on peddling lies and propaganda, no one should be surprised when your new marketing slogan is every bit as dishonest and disingenuous as the last one.